23 and 24 September 2010, at Brunel Business School,
Brunel University, West London, UK

Place branding is an area of research important to not only academics and practitioners but also to many other stakeholders such as citizens and NGOs. The term “place” here refers to nation, region, city, town and other locations. The global interest to the subject is evidenced by a growing number of publications and conferences in the field, and is also reflected in the Google entries that increased from 17 in 2004 to 4.8 million in 2010. The first International Colloquium on Place Marketing and Branding, hosted by Brunel University last year was a popular success, attracting more than 80 participants from many countries. A selection of the papers from the Colloquium is forthcoming in a special issue of Place Branding and Public Diplomacy this year.

Brunel University is pleased to invite academics, doctoral researchers, policy makers, and other practitioners to submit papers to the 2nd International Colloquium on Place Marketing and Nation Branding, which will be held on 23rd and 24th September 2010. Conceptual, empirical, case study and practitioner papers are welcome but all papers should address the practical implications of the findings. Potential topics that would be suitable for the Colloquium include, but are not limited to:

• The marketing and branding of places (nations / regions / cities / towns / communities / shopping centres / other (e.g. retail / airport))
• Place identity, image and reputation
• Nation branding and soft power
• Nation branding and public diplomacy
• Consumption of and consumer behaviour with respect to places
• Design, art and planning of places
• Case studies in place marketing and branding
• Place competitiveness
• Community engagement and development
• Places as locations and destinations
• Place tourism marketing

The colloquium will be held in Brunel University’s beautiful Uxbridge campus, with convenient links to central London and Heathrow Airport. The two-day colloquium will bring together a panel of practitioner and scholarly experts in the area of place marketing and branding to share their knowledge and experiences, providing an ideal venue for academic exchange and networking.

Deadlines

Abstract (maximum 500 words): 7 August 2010
Full papers (maximum 6000 words including everything): 30th November 2010

Contacts

To submit an abstract, please email a Word attachment to both:
Charles.Dennis@brunel.ac.uk and Ying.Fan@brunel.ac.uk

For enquiries relating to the conference location, accommodation etc and to book a place at the conference please email Stuart Sanford (stuart.sanford@brunel.ac.uk).